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Month: May 2021

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A Trendless Strategy for Engagement: Writing for Parasocial Interaction

Posted on 2021-05-212021-05-14 by Victoria Lowry

Big brands thrive online. However, in a digital world run by social platforms and search engines that are constantly altering the way their algorithms prioritize…

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To Hire or Not to Hire: Is it better to Self-Edit or Go with a Pro?

Posted on 2021-05-202021-05-14 by Cassie Nicole Nolin

Your bestseller is sitting there, waiting for publication. You have written, revised, rewritten, and revised again, and now — you cringe at the thought of…

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What Are You Waiting For? Stop Procrastinating.

Posted on 2021-05-192021-05-14 by clander@troy.edu

“If it weren’t for the last minute, nothing would get done.” ~ Rita Mae Brown, author Writers are notorious procrastinators. When deadlines loom, some are…

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Ghostwriting Digital Content

Posted on 2021-05-182021-05-14 by Makenzy Long

Imagine being the business owner of a successful RV company that wants to get the word out about the new features the manufacturers have added…

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Is digital marketing better than traditional marketing for publishing companies?

Posted on 2021-05-172021-05-14 by tlawrence

Publishing companies promote books written by new and veteran authors with digital and traditional marketing to get the public interested and excited for the latest…

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QR Codes: A “Quick Response” for Writers

Posted on 2021-05-142021-05-08 by Makenzy Long

Envision, you are in the middle of reading your favorite book. You flip the page, and there is a quick response code (QR code) crisp…

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A Smaller Screen = A Larger Audience

Posted on 2021-05-132021-05-08 by clander@troy.edu

With technology advancing at the speed of light, your website must be up to date now more than ever. Digital publishers must keep pace, and this means keep looking at…

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Writers Find All the Help They Need on Scribophile

Posted on 2021-05-122021-05-08 by Cassie Nicole Nolin

“We write to taste life twice, in the moment and in retrospect.” Anaїs Nin’s words convey the purpose of many writers, but that writing process…

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E-textbooks: Are they a simple choice for universities and publishers?

Posted on 2021-05-112021-05-08 by tlawrence

College students have been using printed textbooks for years, but digital publishing students have purchased digital books or e-textbooks for their classes. There are some…

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How To Make Your Digital Content’s Voice Match Your Brand

Posted on 2021-05-102021-05-08 by Victoria Lowry

You have seven seconds to make a first impression and even less time on the web. Digitally published content is most potential clients’ first interaction…

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