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Category: Marketing

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The MetaJacket

Posted on 2022-05-192022-05-14 by Selena Cobb-Jaramillo

As digital publishing platforms become more expansive in formatting, availability, and range, digital book covers have reemerged in importance. Originally, book covers were ornate designs…

Traversing the E-book Subscription Frontier
Marketing

Traversing the E-book Subscription Frontier

Posted on 2019-11-202019-11-18 by WDRalph

In a world of subscription services like Netflix, Hulu, Spotify, and Apple Music, e-book distributors are attempting to explore this new frontier by offering subscription…

Sell Yourself First
Marketing

Sell Yourself First

Posted on 2019-11-182019-11-18 by Rachel Ward

Self-publishing digital content can grow to be an incredibly lucrative business. Although individuals might feel like it is easier to publish their work, rather than…

Data Analysis for the Publishing World
Marketing

Data Analysis for the Publishing World

Posted on 2019-11-062019-11-04 by Rachel Ward

The digital publishing environment has transformed into a business that requires authors and publishers to explore data capture tools to stay relevant. Kevin Petrie, Dan…

The Aesthetics of E-book Publication
Marketing

The Aesthetics of E-book Publication

Posted on 2019-10-242019-10-21 by KhaDoeCrosby

When writing an e-book, one of the biggest considerations concerning the aesthetics of the publication is that of profit. Knowing the market is important for…

Podcasting for Publishers
Marketing

Podcasting for Publishers

Posted on 2019-10-072019-10-07 by Hannah King

Up and coming publishers are turning to podcasts to jump start their digital publishing careers. Podcasting provides the audience versatile and varied content through short…

Publishing Engaging Facebook Content
Marketing

Publishing Engaging Facebook Content

Posted on 2019-10-022019-10-07 by Alexander Meyer

Content creators must know how to publish effective content on Facebook in order to engage an audience. According to “News Use Across Social Media Platforms 2018” by Elisa…

Email Marketing
Marketing

Email Marketing

Posted on 2019-09-182019-09-23 by Hannah King

Email Marketing  Due to the transition from print to digital publishing, the need for quality content to reach audiences has increased.  According to Tyler Bishop’s “2019 Digital…

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