Navigating the Storm: Digital Piracy and the Publishing Industry

In an era dominated by technology, the publishing industry has undergone a significant transformation with the advent of digital content. However, this transition has not been without its challenges, chief among them being the proliferating issue of digital piracy. From e-book sharing platforms to unauthorized downloads, the publishing industry faces a myriad of threats that jeopardize its economic sustainability and the livelihoods of authors. The multifaceted landscape of digital piracy requires an examination of its various forms and the impact it has on the publishing industry. Moreover, the exploration of the strategies employed by publishers and authors to combat piracy and safeguard their digital content.

Types of Digital Piracy

Interpol defines digital piracy as, “the illegal copying or distribution of copyrighted material via the Internet.” This action harmfully disturbs the creative productions, to include film, television, publishing, music, and some gaming. Explicitly, digital piracy within the publishing industry manifests in different forms, each posing unique challenges to content creators and distributors. One prevalent form is e-book sharing, where users upload and share digital copies of books on various online platforms. These platforms, often disguised as legitimate book-sharing communities, enable users to access copyrighted material without the legal and proper authorizations. Another form of piracy is the unauthorized distribution of digital copies through illegal download websites, where users can obtain books without compensating the authors or publishers. These illegal download sites often operate in the shadows of the internet, making it challenging for authorities to track and shut them down.

Impact on Digital Publishing

The impact of digital piracy on the publishing industry is widespread, affecting both reputable publishing houses and emerging authors. One of the primary consequences is the loss of revenue. As pirated copies circulate freely on the internet, potential buyers opt for the free versions, leading to a decline in legitimate sales. This loss of revenue not only affects the publishers but also has a direct impact on the livelihoods of authors who rely on book sales for their income. Additionally, digital piracy undermines the incentive for authors to produce high-quality content, as the lack of financial reward and stolen recognition diminishes the motivation to invest time and effort into producing compelling works.

Strategies to Combat Digital Piracy

Publishers and authors have recognized the urgent need to address digital piracy and have implemented various strategies to protect their intellectual property. One of the most common approaches is the use of digital rights management (DRM) technologies. The concept of DRM has historical roots in efforts to protect software, but its application expanded as digital media, such as music, movies, and e-books, became prevalent. In the context of digital media, the development of DRM systems gained momentum in the late 1990s and early 2000s. DRM involves embedding encryption into digital files, preventing unauthorized access and distribution. While DRM has been effective in some cases, it is not foolproof, and determined pirates often find ways to circumvent these protections. Moreover, DRM has faced criticism for potentially limiting the rights of legitimate users, as it can restrict their ability to share or transfer digital content across devices.

Another strategy is the enforcement of legal actions against piracy offenders. Publishers and authors have been increasingly proactive in pursuing legal recourse against those who engage in unauthorized distribution of their digital content. For instance, major publishing houses such as Penguin Random House, HarperCollins, and others have, at times, joined forces to file lawsuits against websites or individuals distributing copyrighted eBooks without permission. These legal actions typically aim to shut down the infringing websites and seek damages for the unauthorized distribution of copyrighted material. High-profile cases have resulted in the shutdown of major piracy websites, sending a strong message about the consequences of engaging in such activities. However, legal action comes with its challenges, including jurisdictional issues and the anonymity afforded by the vastness of the internet.

Collaboration and education are also integral components of the fight against digital piracy. Publishers and authors are actively engaging with technology companies, internet service providers, and law enforcement agencies to establish collaborative efforts to curb piracy. One notable example of collaboration and education initiatives aimed at preventing piracy is the Alliance for Creativity and Entertainment (ACE). ACE is a global coalition of leading content creators and distributors that includes major film studios, television networks, and streaming services. The primary goal of ACE is to combat online piracy and protect the rights of its members’ intellectual property. Additionally, educating the public about the impact of piracy on the publishing industry and the livelihoods of authors can contribute to changing consumer behavior. Initiatives such as anti-piracy campaigns and public awareness programs aim to foster a sense of responsibility among users and encourage them to choose legal alternatives.

The Sum Total

Digital piracy poses a formidable challenge to the publishing industry, threatening the economic sustainability of publishers and the livelihoods of authors. The various forms of piracy, from e-book sharing to illegal downloads, require a multi-faceted approach to combat this pervasive issue. Publishers and authors are employing strategies such as DRM technologies, legal action, collaboration, and education to protect their digital content and mitigate the impact of piracy. As the publishing industry continues to evolve in the digital age, finding effective and ethical solutions to address digital piracy remains imperative for the continued growth and innovation of the industry. Through a combination of technological advancements, legal measures, and public awareness, the publishing industry can navigate the storm of digital piracy and secure a sustainable future for content creators and distributors alike.

From Fanfiction to Film: How Wattpad is Ushering in A New Age of Writing

Wattpad is an online community of authors and readers that hosts stories from typically unpublished authors. The site is unique in combining social media and a reading platform, which allows readers to interact with the books and the author. Wattpad was founded in 2006 by Allen Lau and Ivan Yuen as an e-reading platform where “readers could download an app to read and chat about fiction shared by professional and aspiring writers from around the world.” According to Lau, being mobile was the top priority. This mobility allowed for interaction on the site to skyrocket. Wattpad appeals to up-and-coming writers who wanted to distribute their work without going through a publishing process.

Writers typically release the book a chapter at a time and readers can make in-line comments on stories, allowing the writer to adjust the book to the reader’s preferences. Wattpad readers are primarily young people who were drawn to the appeal of free books written by their peers instead of older, more established authors. Many of these young authors became success stories through the constructive criticism and praise they received from their fans.

Anna Todd and Happily Ever After

Wattpad has been a powerhouse for undiscovered authors in the past few years. Anna Todd’s After began as a Harry Styles fanfiction in 2013. Written under the name @imaginator1D, After became an almost overnight success, with the fanbase reaching the hundreds of thousands. Todd wrote the majority of After on her phone, with no outlining or proofreading before she uploaded the chapter to Wattpad. While some may dislike the lack of outline, Todd and her fans equally enjoyed the “social writing” model. Todd would listen to her fans’ feedback and adjust the story to their preferences in real time. Not only did Todd’s fanbase grow, but the relationship between the fan and the author grew as well. Readers felt like they had a say in the story, which increased their loyalty to the author, as well as their willingness to offer financial support.

With the help of Wattpad, Anna Todd received a book deal with Simon and Schuster in 2014, just one year after she published her first chapter on Wattpad. After was also granted a movie in 2019, with three sequels to follow. Todd’s story is a testament to the power that her fans and Wattpad hold. The first movie currently holds an 18% on Rotten Tomatoes, though fans give it a significantly better rating of 66%.

Wattpad to Movie Pipeline

Though Todd’s story is one of the most notable, it is far from the only success story that has come from Wattpad. At seventeen, Beth Reekles became the youngest Wattpad writer to score a book deal for her story, The Kissing Booth. Reekle later went on to earn a movie deal with Netflix, though that movie also did poorly on Rotten Tomatoes. Despite the abysmal critic reviews, The Kissing Booth garnered immense fan support. According to Sara Perez, this disconnect is due to the “built in audience” of Wattpad users.

Readers don’t just read and watch these stories, they create them. Wattpad utilizes the fan base when adapting stories for film. In an article for Quartz, Adam Epstein discusses Wattpad’s story-to-film process. The fans are integral to the adaptation process, with some “superfans” gaining access to the script to provide feedback before the film hits the box office. This process seems to work well. Epstein writes,

Most books come with a built-in audience, but this one comes with a built-in audience that’s also invested in the development process itself. It not only makes them more inclined to watch the show when it comes out, but leads them to become evangelists for the project on social media, which helps build buzz.
Adam Epstein, Quartz

Wattpad is unique in that its user base not only reads and shapes the stories on its platform, but also the way the stories transition off the platform.

Story DNA

According to Aron Levitz, the fans’ engagement is part of the “microtrend,” which allows Wattpad to know what will sell based on the size of the fanbase and reader engagement. Macrotrends are made possible by Story DNA. Story DNA is Wattpad’s deep-learning AI technology, which, according to Ashleigh Gardener, “deconstructs stories into their elemental features, such as sentence structure, word use, and grammar,” This gives Wattpad further insight into what makes a story popular outside of comments, likes, and shares. As a result, up-and-coming stories are given a greater chance at being discovered and transitioning off of Wattpad. The development of this technology is leading to a future of reading that is not just consumed by the reader but also formed by them.

Wattpad is unique in the fact that it is constantly reinventing itself to the benefit of its writers and readers. Wattpad has adapted from merely presenting stories to publishing them and promoting them outside of the digital platform. Wattpad not only publishes for fans but with the fans. The future of reading is driven by the reader, not the author or publisher.

AI Writing, Self-Publishing, and the Culture of Instant Gratification

The digital age has ushered in a culture of instant gratification, where people expect to get what they want when they want it. This is especially true with the advent of AI writing and self-publication tools that make it easier than ever for anyone to become an author or content creator almost overnight. But while these new technologies have made creating and sharing content faster, there are some potential drawbacks as well.

The traditional process of publication is a lengthy one. The process from submission to publication can take an average of nine to eighteen months, or even upwards of two years. This time excludes the writing and editing process, which, depending on the book, can add months or years. In the age of instant everything, that is simply unacceptable.

Enter Self-Publication

Self-publication has gone through many evolutions in the digital age, with each iteration becoming more accessible to the public. Desktop Publishing, was introduced in the 1970’s with the adoption of word processing software. Though this form of self-publication was easily accessible by the masses, it was still costly. “Print on demand” revolutionized the self-publishing world. Publishers were no longer responsible for mass printing costs, inventory, and distribution, which further opened the world of self-publication to the public. The blog era allowed authors to reach the masses and publish their works via PDF, with even Stephen King joining in.

Amazon Kindle Direct Publishing was introduced in 2007 to “democratize” the publishing industry. Amazon made it easier than ever to self-publish a book and offered authors 70% of royalties and has since grown to offer more incentives and opportunities to authors. In 2011, authors who gave full digital rights to Kindle were offered KDP Select. KDP Select members exclusively received a higher percentage of royalties and promotional tools. Amazon expanded KDP again in 2016 to include print publishing and has added options for hardcover and lower-cost color printing in the following years. Amazon adapted to the bite-sized market and introduced Kindle Vella in 2021, allowing authors to publish “serial” style stories.

Self-publication and all of its advancements have reduced publishing time from a year and a half to fiv e minutes. It makes sense that the writing process is next on the proverbial chopping block.

Instant Gratification and Independent Authors

In the age of instant gratification, authors are racing against the clock to produce content before readers move on to another writer. Jennifer Lepp, a self-published “cozy paranormal mystery” writer, gets about four months to produce a new work. That deadline is doable, barring any creative setbacks. When those setbacks do happen, it could be catastrophic for reader engagement. Enter AI, specifically Sudowrite in Lepp’s case. Sudowrite is an AI writing tool specifically geared to creative writers. Before we ask if we should use AI, we should understand what it is.

AI Writing

AI has gained increasing notoriety in the past few years by tackling everything from editing and proof-reading to content creation in a few minutes. Most AI geared towards writing has been trained with GPT-3, a program specializing in text completion. This AI program can “understand and generate natural language.” Proofreading, editing, and even writing can be given to most AI software with relative ease. In fact, the introduction paragraph to this article was written by Jasper, an AI program commonly used for text generation. AI is incredibly useful in writing shorter bits of text and it saves writers a ton of time, which is necessary in today’s fast-paced world that demands new content at all times.

The ethical question of AI writing

Just because something is useful does not mean it should be used. The ethical dilemma of AI writing is one that has hounded its users since its inception. In an interview with The Verge, Jennifer Lepp expanded on the ethical dilemma of using AI tools that the writing community is facing. Questions concerning authenticity and intellectual ownership are at the forefront of these debates.

Many authors fear that their work will no longer be original if they allow an AI to write for them. The Author’s Guild argues that human art and literature is advanced by individual experiences, and that AI works will stagnate without human input. AI learns from other people’s work on the internet and compiles that knowledge to generate new work. It could be argued that the writing is plagiarized because it is informed by other author’s works without giving them credit; however, every piece of media informs and is informed by other pieces of media. True originality is not possible, especially in a society that is so digitally connected.

Another concern with AI writing is ownership of the piece. Should the AI program be listed as the author? According to US copywrite laws, no, and others agree. The Alliance of Independent Authors added a new clause to their code of standards regarding AI. The code calls for the author to edit the generated text and ensure that it is not “discriminatory, libellous, an infringement of copyright or otherwise illegal or illicit.” The responsibility of legal compliancy falls on the author, not the AI.

Some writers fear that the AI will take over their writing. In a Plagiarism Today article, Jonathan Bailey goes as far as to say that writers are completely powerless when using an AI. Jennifer Lepp certainly experienced this power imbalance in her writing. She would give Sudowrite an outline, press expand, and keep feeding the algorithm until it spat out a finished product. This process led to a disconnect between herself and the stories she was creating. Now, Lepp offloads certain details to the AI, like the description for a hospital lobby. With her current system, she is still seeing an uptick in productivity while still being much more connected to her work.

The integration of AI is unavoidable if self-published authors are going to keep up with the demand of readers steeped in a culture of instant gratification. Though there should be self-imposed limits to the use of AI, authors should not avoid using it entirely. It is the responsibility of the author to inject the humanity into the writing.

What Publishers Can Do to Increase Learning in Digital Textbooks

Focus, comprehension, and critical thinking are shallower when one is reading on a digital device rather than on paper. An Insider article with Patricia Alexander and Lauren Singer showed that reading is faster on a device than on paper. Most people tend to skim through the text in order to find the “answer” rather than closely reading the text.

Despite the overwhelming evidence in favor of print books, we live in a digital age. Many students use free, or even illegal sites to get their textbooks because of the rising costs of education. While e-textbooks are significantly cheaper, that price cut simply cannot compare to a free resource when the student is getting the same experience. Digital textbooks must go beyond simply offering the text and give students an immersive and intuitive approach to learning that has adapted to the digital world.

Limit amount of text on a page

One of the biggest obstacles to close reading in a digital format is text overload, especially when it is formatted as a big block of text. Something that gives digital textbooks an edge over sites like Project Gutenberg is the ability to break up text. Project Gutenberg is popular among students for its free and legal access to many required readings; however, the site is clunky and the HTML format means that the student is forced to read through a wall of text.

Scrolling

Scrolling is one of the worst things a student can do when trying to read online. Even if the student has put away their phone, scrolling through their required reading is one of the biggest distractions for a student. In a study done by Pablo Delgado, Cristina Vargas, Rakefet Ackerman, and Ladislao Salmeron, “scrolling may add a cognitive load to the reading task by making spatial orientation to the text more difficult for readers than learning from printed text.” The mind diverts attention that could be used for comprehension to tracking the text as the reader scrolls, telling the finger to scroll, and when to stop scrolling.

Length

If scrolling is bad, how do publishers fit all the information on the page? Well, they don’t. The best way to help a reader digest information is to limit the amount of information on the page. According to Laura Singer, any more than 500 words on a digital “page” will overload the reader and impact comprehension. You eliminate text overload by fitting a section to a page. This also carries the added benefit of geospatial recognition that is similar to print books.

Headings

The physicality of print books is something that has been increasingly hard to replicate on the digital scale. The geographical place of text within a codex is a key point in how students remember details and it is extremely difficult to digitally replicate. This is where headings come in. Headings and subheadings help to position the reader in the text and break up the text into easier-to-digest sections.

Remove Distractions

The biggest edge that print books have over digital books is their lack of distractions. Many digital textbooks must be accessed online, which requires the student to navigate to a search engine, type in the name of the publisher, log in, and access the textbook. Not only does this limit study time to times where the student has access to the internet, but there are so many opportunities for students to get distracted. It would be easier for students to access their text through an app that allows offline access.

The use of flashy colors and animations can succeed at grabbing a student’s focus, but they can also steal attention away from the material. This is the same concept as scrolling. When the brain has to take in any kind of movement and read a text, comprehension is going to be compromised.

Offer Customizations

The largest benefit over both print books and free websites is customization. The ability to customize the textual space goes beyond aesthetics. Accessibility is easiest in the digital format, where one can quickly change between fonts, colors, and text size. A student with dyslexia can change to a font that better supports reading. A visually challenged student, or a student that learns better through auditory input, can use a text-to-speech feature.

The ability to take notes in the margins is an important part of gaining a deeper understanding of the text; however digital textbooks are unable to provide comparable in-text note taking features. The options are so abysmal that the UNC Learning Center suggests creating a word document for each individual chapter, or writing notes out on a separate sheet of paper. These options take away valuable time and focus from comprehending the text. Furthermore, these options will quickly become bloated and confusing. Publishers must develop an in-text note taking and annotation system in order to have an edge over print books and free resources.

There are benefits and drawbacks to every type of textbook, but the purpose behind every one of them is the same: To help students learn. Education is rapidly moving towards a digital model and students demand textbooks that can keep up.

Webcomics: Formatting & Publishing

Sequential art has been a part of storytelling for as long as history. However, as the codex—or traditional book—layout became more prominent. Sequential art began to take on more of a blocked structure typically read in “Z” formation within a book, now known as the modern comic book. The movement shifted sequential art away from long canvases such as scrolls and tapestries like Bayeux Tapestry to fit inside a physical and easily accessible book. Nevertheless, the scroll has been reimagined and is now more prominent than ever in the digital era for e-books.

While the traditional format for a comic book is still prevalent in western comics and is accepted across multiple platforms without issue, the scroll or vertical strip has shot the comic market back into mainstream media. This makes it one of the most popular formats for webcomics, thanks to companies like Naver Corp, which founded Webtoon in 2004.

Now, even though novels can usually be straightforward to modify, comics are not. Determining the format of your book is often one of the first steps before creating your story since not every platform can support every format yet. Despite the current scroll format popularity, it is often recommended to begin publishing a story in the traditional “Z” block panel. This is because it is claimed to be easier to modify by artists into the scroll paneling format versus vice versa; however, opinions vary. An example can be shown by Carly Usdin’s choice to release a digital issue of her comic Heavy Vinyl in 2017 before the serialized comic in 2019.

The Serialized Webcomic vs The Comic Issue

Two out of the three most common digital publication options for online comics are known for serializing webcomics as episodes that are initially released weekly. The third option for publishing currently relates more to traditional publishing than digital. It markets digital comics primarily as issues, or volumes, with the idea of possibly having multiple issues. The current formatting options also imply a more traditional background—the lack of the scroll formatting option.

Webtoon

Beginning with Webtoon, as one of the pioneers of the scroll format, the platform is easily available as both a website and an app to the public for free. There are two major sections on the forum that can determine pay and usually quality—Webtoon Originals and Webtoon Canvas, previously known as the discover page. Webtoon allows everyone to freely post a comic, in any format, following the size constraints of the platform if it falls in line with the community guidelines on Canvas. Webtoon has only recently initiated a way for creators who have achieved a certain amount of foot traffic to receive funds through an ad revenue service. However, “there is no guarantee that members will receive net ad revenue as a result of their participation in the program.” Consequently, implying that the only guaranteed pay is for featured authors and artists on the Webtoon Originals section of the platform. A status that is only achievable when the company reaches out to the selected creator.

Tapas

Tapas, previously known as Tapastic, is an “open publishing platform” much like Webtoon. However, making money on the platform is seemingly a much easier feat than its main competitor. The platform hosts both novels and webcomics in multiple panel formats in both free to read and premium. Both sections have opportunities to make money. The former through advertisements or donations from readers called ink. There is even a yearly event called Inksgiving around Thanksgiving to increase support from readers. Donations or tips like this are often motivated by authors on the “free to read” section because ad revenue does not pay much. Last year a user even noted that:

for Tapas, I have about 2.4k subs and 43.5 k views, and I have only earned 0.71$ in total in ad revenue alone in the past six months. — so, like most people say, don’t get excited too much or don’t expect too much on ad revenue.
(“How Much Do You Earn from Your Webtoons/Novels?” 2021)

To have a story placed in the Premium section, one just has to submit a form that pitches the story to studiotapas@tapasmedia.co, which is effectively easier than simply being noticed. Additionally, as of last year, Kakao Entertainment has purchased Tapas and Radish, a dedicated serialized story platform. It now also hosts the top 27 webcomics available on Tapas. Thus, signifying a potential merger between platforms or an increased opportunity for readership across multiple outlets, inherently demonstrating a future increase in foot traffic for revenue.

ComiXology & Kindle

Now, as of February 2022, ComiXology has merged with Amazon, making the webcomic format increasingly available on Kindle for purchase and sale. A few selected comics have even become available on Kindle Unlimited, one of the largest self-publishing platforms on the market. However, rather than the company allowing all comics to be placed on Kindle Unlimited, there is now ComiXology Unlimited. Comics can now be placed on Kindle Unlimited through KDP and on ComiXology Unlimited after acceptance of “nomination,” which can be submitted via email to support@comixology.com. However, neither sub-platform currently appears to accept the scroll paneling format and opts for the traditional “Z” block paneling for paging through an e-book. This can be noted by Usdin’s comic, Heavy Vinyl, layout on ComiXology Unlimited vs. her layout on Tapas. Now, despite having separate sections, all comics are viewable and readable on the Kindle app. However, sadly navigation or discovering a comic for readers can be difficult. Establishing a readership may be slow at first because of the new merger, despite an easier chance of revenue.

Even though each platform currently has its difficulties and obstacles to monetary gains, there are a variety of benefits as well as the potential for growth for both creators and publishers.

Audiobooks Continue to Increase in Popularity

Instant, downloadable media has had a prolific effect on the preference of book consumption. Despite print books remaining the primary form of reading, audiobook sales have seen a continuous climb over the last few years; meanwhile, e-book sales have experienced a steady decrease in sales. In a rapidly moving society, the need to listen to books while on the go showcases the importance of easy accessibility – hence, the rise of audiobooks.

The Growth of Audiobooks

Good E-reader reports that audiobook sales have been growing rapidly in recent years, becoming the “fastest growing segment in digital publishing.” Research completed by the Audiobook Publishers Association and Edison Research discovered that “audiobook listeners read or listened to an average of 15 books in the last year, and 57% of listeners agreed or strongly agreed that audiobooks help you finish more books.”

With the ease and simplicity through which audiobooks can be acquired and listened to, it’s no surprise that readers in an ever-busy generation at times feel more inclined to check out audiobooks over e-books. According to Audiobook Publishers Association’s 2018 report on consumer book publishers’ revenue stats (Links to an external site.),

The most noticeable increase was in audiobook sales, jumping by 37.1%, an additional $127.1 million since 2017. The AAP notes that downloaded audio (as opposed to physical audiobook formats) has been the format with the most growth since 2013. “This is the third consecutive year that audiobooks saw double-digit growth (+37.1%) and eBook revenue declined (-3.6%),” the AAP report says.

The report states that e-book sales have experienced a steady decline since 2017, with an even more drastic decline occurring in 2015 when “e-book units fell 13%.”

The target audience for audiobooks are listeners under the age of 45, who constitute 54% of audiobook listeners. However, the Publisher’s Weekly article “Audiobook Revenue Jumped 22.7% in 2018 ” states that consumers who primarily read via audiobooks also constitute a large portion of the e-book consumers as “83% of frequent listeners also read a hardcover or paperback over the last 12 months, and 79% also read an e-book,” with print books still remaining the most popular form of reading.

Audiobook listeners primarily utilize smartphones as a way of listening to their audiobooks as “73% of listeners used a smartphone to listen to audiobooks at some point in the year, and 47% of listeners chose a smartphone as their listening device on a regular basis.” Since 74% of audiobook consumers listen to audiobooks while in the car, smartphones provide a simple way of easily accessing multiple audiobook platforms and extensive libraries of titles.

Audiobook Platforms

With the rise in audiobook sales, digital publishing has also seen a rise in audiobook listening platforms. According to TechRadar (Links to an external site.), the best sites for audiobooks are Audible, Google Audiobooks, Kobo Audiobooks, Librivox, and Downpour.

Audible is Amazon’s audiobook site, the “biggest name in the world of audiobooks” with a wide selection of titles. It has two subscription plans: for $14.95 or £7.99 a month, subscribers “can download one audiobook per month.” For $22.95 or £14.99 a month, readers can download two. Audible also offers a 30 – day free trial (one book free of charge).

Google Audiobooks is the most recent option in the Google Play store. Techradar writer Cat Ellis states that “The newly minted service is clearly designed as a rival to Audible, with Google making a virtue of the fact that books are sold individually, with no subscription.

Kobo Audiobooks, launched in 2017 by e-reader producer Kobo, is less extensive than Amazon’s Audible, but boasts a cheaper subscription price at “$9.99/£6.99/AU$12.99.” Like Audible, Kobo offers the option of purchasing audiobooks separately, without a subscription.

LibriVox is unlike the other sites which offer newly released titles for purchase. LibriVox is a free-to-listen audiobook site that holds titles available in the public domain. Interesting to note, while Audible and other sites utilize celebrities and authors as their readers, LibriVox is volunteer based, allowing users to participate in the audiobook reading.

Downpour, another subscription-based site, is similar to audiobook as users buy one credit (enough for one audiobook) for $12.99 a month. If users decide to end the subscription, they are allowed to retain their purchases.

The Future of Audiobooks

Non-book publishers are beginning to notice the rise in audiobook sales, and have subsequently began to publish columns and reviews on audiobook bestsellers. The New York Times has started releasing an audiobook bestsellers list published monthly.

“The vibrant growth of audiobooks in the industry has created a need for an impartial, reliable source for tracking and reporting the top-selling audiobooks across the country,” said Pamela Paul, editor of The New York Times Book Review. “The Times recognizes the increased reader and listener interest in audiobooks, as well as in the Book Review’s increasing depth of coverage of audiobooks, and we’re thrilled we’ll be able to provide them independent data they can rely on.”

The bestseller for October (Links to an external site.) (as of right now) is “The Institute” by Stephen King.

Good E-reader reports that “major publishers have confirmed to Good e-Reader that 1 out of every 10 books sold is in the audio format, a percentage far higher than just a few years ago.” The article also quotes David Shelley, the CEO of Hachette UK (the second-biggest publishing company in Britain) as saying

Audio is not a blip…Audiobooks could be one of the biggest parts of our business. It has doubled in the last two years. It is a completely different way of transmitting our books to people. I would put some money on it that audio is going to continue being a central piece of our business going forward.

Audiobooks have even started being sold (again) in record format, branching back out from the digital sphere back into physical copies. For example, HarperCollins has recently released a vinyl version of the popular children’s books A Series of Unfortunate Events. The Bad Beginning, the first book in the series is now available for $24.98 on HarperCollins website, featuring “a transparent sea foam green record and full-length digital download of theaudiobook narrated by Tim Curry.

With 2019 audiobook consumer reports showing that audiobook sales are continuing to rise and publishers defending this research with affirmative statements surrounding the position of audiobooks in their companies, the future of audiobooks has never looked so bright.

The Digital Rights Tragedy of Microsoft’s E-Book Market

Microsoft’s discontinuation of their e-bookstore means that consumers will no longer be able to access and view Microsoft’s e-books. Customers who purchased the right to view the e-books within the past two years from the company are now unable to read them.

Microsoft updated their Edge browser to support e-book consumption in March of 2017 and began to sell e-books through the Windows 10 Storeapp. Microsoft then ceased selling e-books in April of 2019, resulting in the revocation of each consumer’s purchased right to view the e-books.

Consequently, buyers have been robbed of the transaction experience: I give you money and you provide me with the product.

Microsoft has shattered the trust given by consumers in a supposedly fair transaction. The e-books are simply gone with the wind “because company executives have decided it’s no longer worth keeping the store running.”

Companies are setting a precedent of making their products obsolete. Dave Lee writes about how there is no concrete equivalent that mimics the loss of ownership that is possible because of Digital Rights Management; physical bookstores are unable to take a customer’s material, purchased books away from them.

Digital Rights Management and Microsoft

DRM (digital rights management) is a systematic attempt to prevent the piracy of e-books. Microsoft utilized DRM and then had the issue of revoking every consumer’s right to view Microsoft’s e-books. Cory Doctorow writes that “this puts the difference between DRM-locked media and unencumbered media into sharp contrast.” Doctorow still owns e-books and MP3’s from organizations that are long gone, but Microsoft is forced to reimburse consumers because the company’s e-books cannot be viewed outside of Microsoft Edge.

Similarly, Josh Axelrod and Lulu Garcia-Navarro write about how cars and various smart home appliances are under DRM-lock as well. The permanence of cars, much like Microsoft’s e-books, are no longer guaranteed. If Tesla were to go under, a smart car can lose everything that makes it a Tesla. People paid for the car but not the ownership of the software.

Microsoft’s Downfall

A major issue for Microsoft was the lack of users for their Edge browser. Ed Bott states that “in the first three months of 2018, Microsoft Edge accounted for a paltry 8 percent of the 1.2 billion visits to government websites from consumer and business PCs and Macs.”

The minimal impact of Edge users combined with a system that was not built for convenience was too much for Microsoft.

In contrast, Amazon’s Kindle exemplifies e-book convenience. Amazon provides an inexhaustible source of e-books along with a portable device for reading them, and a free Kindle app which may be used when not connected to the internet.

For the few people using Edge the medium was ill-fitted for e-book consumption. Edge requires that the consumers view the e-book through the browser rather than allowing users to download the book. Having to view the e-book through Edge limits many users to only being able to view the e-book on a PC. Further, this exclusivity did not allow for e-book compatibility with Apple devices.

While exclusive compatibility is not without precedent, Microsoft lacked the fan-base that allowed for the complete alienation of competitor’s operating systems.

Further, Microsoft Edge users must be connected to the internet to view the e-books. Connectivity issues, lack of compatibility, and the requirement that the e-book be viewed in-browser stifle the appeal of Microsoft’s e-books.

What Microsoft Has to Say

Microsoft has not given many statements about why they are ceasing the sale of e-books. The first mention came in June when they posted on their website about the closure of their e-book store and eventual refunds for customers.

The FAQ mentions giving an additional $25 credit to individuals who annotated in their e-book. Microsoft is essentially paying for the consumer’s intellectual property which will be lost along with the rights to view the e-books.

The consumer reimbursements and Edge’s lack of traffic imply that Microsoft did not have many e-book sales in the first place.

Microsoft also recently indicated that e-books are not their focus, but rather that their app store is their priority when Microsoft stated that the company is “streamlining [its] focus’ on the store.”

The Future for Microsoft in E-Books

Microsoft’s foray into e-book sales utilizing Edge was not their first attempt at entering the market and it will likely not be their last. Microsoft invested $300 million in Barnes and Noble to create a separate Nook Media company in 2011, but this venture was terminated in 2014.

David Grossman writes that “MS Reader tried to sell books for LCD screens” in 2011. However, this project fell through in the same year due to a lack of usage and routine updates.

Whether or not Microsoft has given up on e-books, the company’s blunder has made evident the possibility for massive loss of content for consumers when dealing with DRM-locked content. Consumer trust will be difficult for Microsoft to earn back if they decide to wrestle with e-book sales again.

Whatever the future holds, hopefully Microsoft has learned from their past mistakes to avoid any future losses of this caliber in the e-book game.

I, Robot Author

Earlier this year, science-centered publisher Springer Nature produced the online textbook Lithium-Ion Batteries: A Machine-Generated Summary of Current Research. This e-book has no earth-shattering findings on the batteries, but it made headlines all the same: “This is the first time AI has authored an entire research book, complete with a table of contents, introductions, and linked references.”

AI Now

The first fully AI-authored e-book is here. Similarly, an AI-authored travel novel was released this year, though only in print. In The Verge, James Vincent wrote, “For decades, machines have struggled with the subtleties of human language, and even the recent boom in deep learning powered by big data and improved processors has failed to crack this cognitive challenge,” but this no longer holds true. Now multiple businesses have released writing AI in the past year, all capable of producing intelligible sentences.

Google, Springer Nature, and OpenAI produce the most crucial writing AI. Google’s BERT works with NLG or natural language generation. BERT aims to replicate the way language organically flows.

BetaWriter outranks BERT, though, for writers. BetaWriter wrote the first published e-book from Springer Nature. The publishing industry has hailed the 250+ page textbook as a turning point in the advancement of AI writing.

OpenAI’s GPT-2 also holds serious status for authors. GPT-2 excels in language modeling. The program can create anything from a realistic news headline to an entire story length tale from one line of input.

Positive Aspects of Writing with AI

Writing with AI can certainly benefit authors. The bots excel at matching texts in their samples, which makes them ideal for both writing passages in foreign languages and adding multiple versions of an e-book. Macho from PublishDrive touches on this subject saying, “This innovation shows a more accessible future translation market by listening to or reading a book out loud and getting them translated realtime.”

While the AI bots may not be able to write precisely what the author imagines, they can compile large libraries easily. This research aspect helps authors streamline the writing process. As Kevin Waddel points out in this Axios article, the bots’ function ideally to “Dig researchers out from under information overload.” This function benefits both academic writers trying to compile educational or experimental data and the pleasure writer logging settings, mythical characters, and historical events.

Bots also function within an established framework, making them ideal for online authors. Not only can AI compile all the information necessary to make writing easy, but authors can use the formatting “technicality” to format their e-book files with little error or effort. The bots can do all the formatting that people can, so authors and publishers should take advantage of what the bots can reliably do to maximize the payoff.

Downsides to Writing with AI

Writing with AI can come with some real drawbacks, especially if humans don’t run interference. AI learns through what it reads by searching for patterns, but that’s it. Macho explains, “The key lies in EQ or EI – whatever you call it – using emotional intelligence to engage your audience.” AI can only copy writing moves people because people are where the emotional intelligence comes from.

AI also struggles to understand the more profound meaning and context that often fills writing. The more thorough parts of the pattern analysis, deep learning, can still only measure so much. The resulting text, though accurate, is filled with continuity errors and cold opens. These issues regularly leave the reader confused or lost, which deems AI an unreliable tool for writers.

Many experts consider the AI’s self-learning from input to be the most dangerous drawback for writers. CNN and The Verge both criticized the newly available, high-quality AI writers for their potentially dangerous results. Vincent’s article in The Verge says the following:

In the wrong hands, GPT-2 could be an automated trolling machine, spitting out endless bile and hatred.” OpenAI’s helpful research tool could be used to publish hateful propaganda with minimal effort. These downsides and ambiguities raise many questions.

Questions About Credit

Whenever new technology develops, it always takes time for rules and general knowledge to catch up. With AI itself being so new, authors or publishers intending to use it don’t have very much guidance on doing so ethically. Coldewey of TechCrunch raises several questions about crediting when writing with AI:

Who is the originator of machine-generated content? Can developers of the algorithms be seen as authors? Or is it the person who starts with the initial input (such as “Lithium-Ion Batteries” as a term) and tunes the various parameters? Is there a designated originator at all? Who decides what a machine is supposed to generate in the first place? Who is accountable for machine-generated content from an ethical point of view?

Springer Nature credited the program itself in the textbook they produced, but this does not factor in the rest of Coldewey’s questions. In fact, those questions can’t be answered until the industry knows more about the instrument. In the meantime, each user must rely on their instincts for best practices.

Best Practices for Writers and Publishers

Some experts in AI gave their advice to authors and publishers about the truly effective ways to incorporate AI into their trades. Macho wrote, “There are two big areas of publishing where AI can (and will) make an impact: content analysis, recommendation and creation; and audience analysis.”

The best ways to use AI without cutting out the human touch are by using the bots for everything but the writing. Publishers should use the bots for marketing: find out the types of people viewing the content, their preferences, and then use the bots to implement a targeted marketing plan.

Authors should use AI to prepare their library for writing. The bots can compile all kinds of data which allows the author to focus only on producing the text. The bots could even theoretically produce dialogue to help the author create realistic conversations that sound varied and natural, especially if dialogue challenges the author.

Publishers and authors can both use AI to make widespread changes, such as name or location changes. They can also use AI to reformat the text and files for publication or to determine the best place to insert features like images and other interactive aspects. With these options, authors and publishers should feel motivated to incorporate the bots more effectively.

While writing AI advances further and further in ability each day, the writing AI produces has a very narrow audience, as Springer Nature’s e-book shows. People simply have more skill and nuance. AI can be incorporated more into the writing and publishing world, but only at the writer and publisher’s discretion.