Digital Publishing: Making Your Work More You

Digital publishing contains a broad field of topics, platforms, and, most of all, people. With the internet being more accessible than ever, the density of creators and writers makes it difficult for aspiring authors to be recognizable. Names, titles, and paragraphs tend to blur together which makes the path to a successful digital publishing career challenging.

It won’t be your name that needs to stand out or a fancy title but the writing itself. It needs to be clean, grasping, and sprinkled with hints of your personality. The only way to make people recognize you or prefer you over the millions of other writers is to get a firm grasp of how you can make what you write a part of who you are.

Trying to get a digital publisher and reader’s attention isn’t impossible. Here are some pointers, tricks, and tips on how to better your odds of publication and success.

Your name doesn’t matter.

This sounds harsh, but most readers won’t read your name until they are finished with the article. The same practice goes for hiring paid writers on digital forums. Typically during the hiring process, the hiring manager will black out names and go strictly off of what is written. With this in mind, you need to write everything digitally as if the reader will never know your name.

When writing, think about what will make you stand out. These things can range from humor to writing mechanics, or general personal style. Do you write more professionally or more to entertain? These are questions you need to consider before turning in a resume with a work attached. Since this is digital, these hiring agents will likely not see you in person until they offer an interview. So what can you do with your writing alone, with no name or face, that will make a publisher want to publish your works or a consumer enjoy you over others?

The opportunities to stand out are endless with your digital content. Try starting an article with a story or hook. It also never hurts to research the digital company and see the topics they are speaking about as of late. You could even write an article written in their format.

Try these practices the next time you apply or publish online. Your name is important but, without a face, it doesn’t hold weight in a digital space.

What do you like to write about?

A great way to build a following and be recognizable is to figure out what you are passionate about in writing. Do you want to publish digital books, write articles on history or art, or create and add to science journals? This is not to say you can’t love and write about many different interests, but rather find a category you feel you can add the most information and insight to.

Your name might not be the first thing they look at but after a few articles with your name on the same general subject, it will begin to stick. You will begin to be recognizable based on a personalized subject you enjoy. Take something you love and make it into the art you write. Embodying your individuality is what publishers are looking for. The trendiest things might get the most initial clicks, but if your personality isn’t in it, you’ll just be another article and writer of a million others.

Don’t just write about anything and everything others are focusing on. If you do find the topic interesting, find your own spin or idea that others haven’t thought of. Be original with your ideas and what you find interesting. A good rule of thumb: If you don’t like it, likely they won’t either.

Practice does really make perfect.

Being knowledgeable and skilled will make you stand out more than anything stated above. Grammar, style, and a flowing structure are detrimental in personalizing your work, and to perfect this, practice is needed.

Publishers likely receive hundreds of applications and fifty percent of what is sent is likely lacking in these departments. Be the star that shines through. It doesn’t just make you insanely more credible on the subject you are discussing, but it also shows professionalism and respect. Showing so much attention to these finer details shows the digital publisher you care about what you are writing. It shows you take this field of work seriously at a time when it is still growing its legs.

Digital publishers want people would care. Be the person who personalized their work in the most respectful way possible: with dignity.

You’ve Got This!

Breaking through in digital publishing isn’t an easy task. It takes a lot of time, effort, and heart to really personalize and stand out. The best thing to remember is to write what you love, sprinkle in bits of personality, and respect it enough to be credible. Through these principles, no one will be able to read it without thinking of you. Best of luck!

AI Writing, Self-Publishing, and the Culture of Instant Gratification

The digital age has ushered in a culture of instant gratification, where people expect to get what they want when they want it. This is especially true with the advent of AI writing and self-publication tools that make it easier than ever for anyone to become an author or content creator almost overnight. But while these new technologies have made creating and sharing content faster, there are some potential drawbacks as well.

The traditional process of publication is a lengthy one. The process from submission to publication can take an average of nine to eighteen months, or even upwards of two years. This time excludes the writing and editing process, which, depending on the book, can add months or years. In the age of instant everything, that is simply unacceptable.

Enter Self-Publication

Self-publication has gone through many evolutions in the digital age, with each iteration becoming more accessible to the public. Desktop Publishing, was introduced in the 1970’s with the adoption of word processing software. Though this form of self-publication was easily accessible by the masses, it was still costly. “Print on demand” revolutionized the self-publishing world. Publishers were no longer responsible for mass printing costs, inventory, and distribution, which further opened the world of self-publication to the public. The blog era allowed authors to reach the masses and publish their works via PDF, with even Stephen King joining in.

Amazon Kindle Direct Publishing was introduced in 2007 to “democratize” the publishing industry. Amazon made it easier than ever to self-publish a book and offered authors 70% of royalties and has since grown to offer more incentives and opportunities to authors. In 2011, authors who gave full digital rights to Kindle were offered KDP Select. KDP Select members exclusively received a higher percentage of royalties and promotional tools. Amazon expanded KDP again in 2016 to include print publishing and has added options for hardcover and lower-cost color printing in the following years. Amazon adapted to the bite-sized market and introduced Kindle Vella in 2021, allowing authors to publish “serial” style stories.

Self-publication and all of its advancements have reduced publishing time from a year and a half to fiv e minutes. It makes sense that the writing process is next on the proverbial chopping block.

Instant Gratification and Independent Authors

In the age of instant gratification, authors are racing against the clock to produce content before readers move on to another writer. Jennifer Lepp, a self-published “cozy paranormal mystery” writer, gets about four months to produce a new work. That deadline is doable, barring any creative setbacks. When those setbacks do happen, it could be catastrophic for reader engagement. Enter AI, specifically Sudowrite in Lepp’s case. Sudowrite is an AI writing tool specifically geared to creative writers. Before we ask if we should use AI, we should understand what it is.

AI Writing

AI has gained increasing notoriety in the past few years by tackling everything from editing and proof-reading to content creation in a few minutes. Most AI geared towards writing has been trained with GPT-3, a program specializing in text completion. This AI program can “understand and generate natural language.” Proofreading, editing, and even writing can be given to most AI software with relative ease. In fact, the introduction paragraph to this article was written by Jasper, an AI program commonly used for text generation. AI is incredibly useful in writing shorter bits of text and it saves writers a ton of time, which is necessary in today’s fast-paced world that demands new content at all times.

The ethical question of AI writing

Just because something is useful does not mean it should be used. The ethical dilemma of AI writing is one that has hounded its users since its inception. In an interview with The Verge, Jennifer Lepp expanded on the ethical dilemma of using AI tools that the writing community is facing. Questions concerning authenticity and intellectual ownership are at the forefront of these debates.

Many authors fear that their work will no longer be original if they allow an AI to write for them. The Author’s Guild argues that human art and literature is advanced by individual experiences, and that AI works will stagnate without human input. AI learns from other people’s work on the internet and compiles that knowledge to generate new work. It could be argued that the writing is plagiarized because it is informed by other author’s works without giving them credit; however, every piece of media informs and is informed by other pieces of media. True originality is not possible, especially in a society that is so digitally connected.

Another concern with AI writing is ownership of the piece. Should the AI program be listed as the author? According to US copywrite laws, no, and others agree. The Alliance of Independent Authors added a new clause to their code of standards regarding AI. The code calls for the author to edit the generated text and ensure that it is not “discriminatory, libellous, an infringement of copyright or otherwise illegal or illicit.” The responsibility of legal compliancy falls on the author, not the AI.

Some writers fear that the AI will take over their writing. In a Plagiarism Today article, Jonathan Bailey goes as far as to say that writers are completely powerless when using an AI. Jennifer Lepp certainly experienced this power imbalance in her writing. She would give Sudowrite an outline, press expand, and keep feeding the algorithm until it spat out a finished product. This process led to a disconnect between herself and the stories she was creating. Now, Lepp offloads certain details to the AI, like the description for a hospital lobby. With her current system, she is still seeing an uptick in productivity while still being much more connected to her work.

The integration of AI is unavoidable if self-published authors are going to keep up with the demand of readers steeped in a culture of instant gratification. Though there should be self-imposed limits to the use of AI, authors should not avoid using it entirely. It is the responsibility of the author to inject the humanity into the writing.

The Digital Rights Tragedy of Microsoft’s E-Book Market

Microsoft’s discontinuation of their e-bookstore means that consumers will no longer be able to access and view Microsoft’s e-books. Customers who purchased the right to view the e-books within the past two years from the company are now unable to read them.

Microsoft updated their Edge browser to support e-book consumption in March of 2017 and began to sell e-books through the Windows 10 Storeapp. Microsoft then ceased selling e-books in April of 2019, resulting in the revocation of each consumer’s purchased right to view the e-books.

Consequently, buyers have been robbed of the transaction experience: I give you money and you provide me with the product.

Microsoft has shattered the trust given by consumers in a supposedly fair transaction. The e-books are simply gone with the wind “because company executives have decided it’s no longer worth keeping the store running.”

Companies are setting a precedent of making their products obsolete. Dave Lee writes about how there is no concrete equivalent that mimics the loss of ownership that is possible because of Digital Rights Management; physical bookstores are unable to take a customer’s material, purchased books away from them.

Digital Rights Management and Microsoft

DRM (digital rights management) is a systematic attempt to prevent the piracy of e-books. Microsoft utilized DRM and then had the issue of revoking every consumer’s right to view Microsoft’s e-books. Cory Doctorow writes that “this puts the difference between DRM-locked media and unencumbered media into sharp contrast.” Doctorow still owns e-books and MP3’s from organizations that are long gone, but Microsoft is forced to reimburse consumers because the company’s e-books cannot be viewed outside of Microsoft Edge.

Similarly, Josh Axelrod and Lulu Garcia-Navarro write about how cars and various smart home appliances are under DRM-lock as well. The permanence of cars, much like Microsoft’s e-books, are no longer guaranteed. If Tesla were to go under, a smart car can lose everything that makes it a Tesla. People paid for the car but not the ownership of the software.

Microsoft’s Downfall

A major issue for Microsoft was the lack of users for their Edge browser. Ed Bott states that “in the first three months of 2018, Microsoft Edge accounted for a paltry 8 percent of the 1.2 billion visits to government websites from consumer and business PCs and Macs.”

The minimal impact of Edge users combined with a system that was not built for convenience was too much for Microsoft.

In contrast, Amazon’s Kindle exemplifies e-book convenience. Amazon provides an inexhaustible source of e-books along with a portable device for reading them, and a free Kindle app which may be used when not connected to the internet.

For the few people using Edge the medium was ill-fitted for e-book consumption. Edge requires that the consumers view the e-book through the browser rather than allowing users to download the book. Having to view the e-book through Edge limits many users to only being able to view the e-book on a PC. Further, this exclusivity did not allow for e-book compatibility with Apple devices.

While exclusive compatibility is not without precedent, Microsoft lacked the fan-base that allowed for the complete alienation of competitor’s operating systems.

Further, Microsoft Edge users must be connected to the internet to view the e-books. Connectivity issues, lack of compatibility, and the requirement that the e-book be viewed in-browser stifle the appeal of Microsoft’s e-books.

What Microsoft Has to Say

Microsoft has not given many statements about why they are ceasing the sale of e-books. The first mention came in June when they posted on their website about the closure of their e-book store and eventual refunds for customers.

The FAQ mentions giving an additional $25 credit to individuals who annotated in their e-book. Microsoft is essentially paying for the consumer’s intellectual property which will be lost along with the rights to view the e-books.

The consumer reimbursements and Edge’s lack of traffic imply that Microsoft did not have many e-book sales in the first place.

Microsoft also recently indicated that e-books are not their focus, but rather that their app store is their priority when Microsoft stated that the company is “streamlining [its] focus’ on the store.”

The Future for Microsoft in E-Books

Microsoft’s foray into e-book sales utilizing Edge was not their first attempt at entering the market and it will likely not be their last. Microsoft invested $300 million in Barnes and Noble to create a separate Nook Media company in 2011, but this venture was terminated in 2014.

David Grossman writes that “MS Reader tried to sell books for LCD screens” in 2011. However, this project fell through in the same year due to a lack of usage and routine updates.

Whether or not Microsoft has given up on e-books, the company’s blunder has made evident the possibility for massive loss of content for consumers when dealing with DRM-locked content. Consumer trust will be difficult for Microsoft to earn back if they decide to wrestle with e-book sales again.

Whatever the future holds, hopefully Microsoft has learned from their past mistakes to avoid any future losses of this caliber in the e-book game.

I, Robot Author

Earlier this year, science-centered publisher Springer Nature produced the online textbook Lithium-Ion Batteries: A Machine-Generated Summary of Current Research. This e-book has no earth-shattering findings on the batteries, but it made headlines all the same: “This is the first time AI has authored an entire research book, complete with a table of contents, introductions, and linked references.”

AI Now

The first fully AI-authored e-book is here. Similarly, an AI-authored travel novel was released this year, though only in print. In The Verge, James Vincent wrote, “For decades, machines have struggled with the subtleties of human language, and even the recent boom in deep learning powered by big data and improved processors has failed to crack this cognitive challenge,” but this no longer holds true. Now multiple businesses have released writing AI in the past year, all capable of producing intelligible sentences.

Google, Springer Nature, and OpenAI produce the most crucial writing AI. Google’s BERT works with NLG or natural language generation. BERT aims to replicate the way language organically flows.

BetaWriter outranks BERT, though, for writers. BetaWriter wrote the first published e-book from Springer Nature. The publishing industry has hailed the 250+ page textbook as a turning point in the advancement of AI writing.

OpenAI’s GPT-2 also holds serious status for authors. GPT-2 excels in language modeling. The program can create anything from a realistic news headline to an entire story length tale from one line of input.

Positive Aspects of Writing with AI

Writing with AI can certainly benefit authors. The bots excel at matching texts in their samples, which makes them ideal for both writing passages in foreign languages and adding multiple versions of an e-book. Macho from PublishDrive touches on this subject saying, “This innovation shows a more accessible future translation market by listening to or reading a book out loud and getting them translated realtime.”

While the AI bots may not be able to write precisely what the author imagines, they can compile large libraries easily. This research aspect helps authors streamline the writing process. As Kevin Waddel points out in this Axios article, the bots’ function ideally to “Dig researchers out from under information overload.” This function benefits both academic writers trying to compile educational or experimental data and the pleasure writer logging settings, mythical characters, and historical events.

Bots also function within an established framework, making them ideal for online authors. Not only can AI compile all the information necessary to make writing easy, but authors can use the formatting “technicality” to format their e-book files with little error or effort. The bots can do all the formatting that people can, so authors and publishers should take advantage of what the bots can reliably do to maximize the payoff.

Downsides to Writing with AI

Writing with AI can come with some real drawbacks, especially if humans don’t run interference. AI learns through what it reads by searching for patterns, but that’s it. Macho explains, “The key lies in EQ or EI – whatever you call it – using emotional intelligence to engage your audience.” AI can only copy writing moves people because people are where the emotional intelligence comes from.

AI also struggles to understand the more profound meaning and context that often fills writing. The more thorough parts of the pattern analysis, deep learning, can still only measure so much. The resulting text, though accurate, is filled with continuity errors and cold opens. These issues regularly leave the reader confused or lost, which deems AI an unreliable tool for writers.

Many experts consider the AI’s self-learning from input to be the most dangerous drawback for writers. CNN and The Verge both criticized the newly available, high-quality AI writers for their potentially dangerous results. Vincent’s article in The Verge says the following:

In the wrong hands, GPT-2 could be an automated trolling machine, spitting out endless bile and hatred.” OpenAI’s helpful research tool could be used to publish hateful propaganda with minimal effort. These downsides and ambiguities raise many questions.

Questions About Credit

Whenever new technology develops, it always takes time for rules and general knowledge to catch up. With AI itself being so new, authors or publishers intending to use it don’t have very much guidance on doing so ethically. Coldewey of TechCrunch raises several questions about crediting when writing with AI:

Who is the originator of machine-generated content? Can developers of the algorithms be seen as authors? Or is it the person who starts with the initial input (such as “Lithium-Ion Batteries” as a term) and tunes the various parameters? Is there a designated originator at all? Who decides what a machine is supposed to generate in the first place? Who is accountable for machine-generated content from an ethical point of view?

Springer Nature credited the program itself in the textbook they produced, but this does not factor in the rest of Coldewey’s questions. In fact, those questions can’t be answered until the industry knows more about the instrument. In the meantime, each user must rely on their instincts for best practices.

Best Practices for Writers and Publishers

Some experts in AI gave their advice to authors and publishers about the truly effective ways to incorporate AI into their trades. Macho wrote, “There are two big areas of publishing where AI can (and will) make an impact: content analysis, recommendation and creation; and audience analysis.”

The best ways to use AI without cutting out the human touch are by using the bots for everything but the writing. Publishers should use the bots for marketing: find out the types of people viewing the content, their preferences, and then use the bots to implement a targeted marketing plan.

Authors should use AI to prepare their library for writing. The bots can compile all kinds of data which allows the author to focus only on producing the text. The bots could even theoretically produce dialogue to help the author create realistic conversations that sound varied and natural, especially if dialogue challenges the author.

Publishers and authors can both use AI to make widespread changes, such as name or location changes. They can also use AI to reformat the text and files for publication or to determine the best place to insert features like images and other interactive aspects. With these options, authors and publishers should feel motivated to incorporate the bots more effectively.

While writing AI advances further and further in ability each day, the writing AI produces has a very narrow audience, as Springer Nature’s e-book shows. People simply have more skill and nuance. AI can be incorporated more into the writing and publishing world, but only at the writer and publisher’s discretion.

The 2019 Digital Book Awards and Conference

Digital Book World posted their finalists for the 2019 Digital Book World Awards on August 12. The awards will be given on Tuesday, September 10, between 5:45 and 7:15 p.m. in Nashville, Tenn. The finalists for every category of the 2019 awards can be found on Digital Book World’s website.

Whether the nominees were published digitally, or if the book was published digitally at all after a physical release, each of these categories has something related to digital publishing. Through cursory research of the books in each Best Book category, it is difficult to see if these books are being featured in this awards ceremony for their particular contribution to digital publishing, or if they are merely showcasing some books that have e-book options. Most books have both an e-book option and a physical novel, even on their specific publishing company site.

Some exceptions to this do exist such as Ayesha At Last by Uzma Jalaluddin. It is available through Harper Collins Canada on the site Rakuten OverDrive, where you cannot purchase the e-book, but find out if it is at your local library. There is clearly accessibility in mind by aiding in locating it for free. At Amazon, it can be purchased through Kindle, or paperback for ninety-nine cents cheaper. Another exception is Civilian by Deonte Osayande, through Urban Farmhouse Press.

The goal of the Digital Book World and awards does appear to be more about highlighting the digital aspects of a shifting world, which still includes print publication. In the 2019 conference, a breakout track included will be Print Book World: “Best practices in the print publishing world, with specific attention paid to the emerging, yet very under-discussed, world of augmented print books utilizing micro digital technologies.” Even while recognizing the world of print publication, they are focusing on it in a digital light.

On DBW’s website, the CEO of Score Publishing, which owns the Digital Book World, wrote an article entitled “Barnes & Noble: How Can We Miss You, If You Won’t Go Away?”. Within it, Bradley Metrock writes the following:

One of the persistent topics of discussion at a conference like Digital Book World is the relationship between digital books and print books. We’ve all endured the absurd ‘print is dead’ trope, and have collectively reached the understanding that print books will always be with us, even as digital books become more and more ubiquitous and evolved.

Despite the critiques of Barnes & Noble, along with physical book locations in general, there is the recognition of the market still present for print publications.

Digital Book World will hold a pre-conference on September 9, including workshops that feature topics such as Book Marketing for Independent Publishers and Leveraging the Colibrio Reader Framework.

On September 10, there will be several speakers and events, featuring people from Simon & Schuester and panels featuring Amazon Alexa. The final event will be the awards dinner for the announcement of the Digital Book World winners.

On September 11, the day following the awards ceremony, there will be more speakers and attention paid to some of their breakout tracks, which were not covered previously at DBW Conferences, such as the Marketing Book World and Academic Book World.

The final day, September 12, will focus on Building Direct Connections with Readers and the political side of digital publishing, closing with a keynote presentation from the US Army: Our Nation’s Newest Publisher.

Click here (Links to an external site.) for more information on the speakers and presentations available at the 2019 Digital Book World Conference, and here (Links to an external site.) to find available tickets to attend.